S4Capital: Disrupting the advertising industry
Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business model to meet the industry’s growing demand for agility, digital prowess, flexibility, and efficiency, better than the traditional, analogue, hold...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/433 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0025%20%5BS4Capital%5D/SMU-22-0025%20%5BS4Capital%5D.pdf?CT=1667380926174&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |