Social media: Enabling touchpoints beyond advertising

An effective customer service platform and a strategic communication channel.

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書目詳細資料
Main Authors:	TULI, Kapil R., BHARDWAJ, Sheetal
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2023
主題:	social media advertising communication strategy Advertising and Promotion Management Communication Technology and New Media Organizational Communication
在線閱讀:	https://ink.library.smu.edu.sg/ami/201 https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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