Social media: Enabling touchpoints beyond advertising

Social media: Enabling touchpoints beyond advertising

An effective customer service platform and a strategic communication channel.

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Bibliographic Details
Main Authors: TULI, Kapil R., BHARDWAJ, Sheetal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
social media
advertising
communication strategy
Advertising and Promotion Management
Communication Technology and New Media
Organizational Communication
Online Access:https://ink.library.smu.edu.sg/ami/201
https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/ami/201
https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf

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