Social media: Enabling touchpoints beyond advertising
An effective customer service platform and a strategic communication channel.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ami/201 https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf |
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| Institution: | Singapore Management University |
| Language: | English |