Social media: Enabling touchpoints beyond advertising

An effective customer service platform and a strategic communication channel.

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Bibliographic Details
Main Authors:	TULI, Kapil R., BHARDWAJ, Sheetal
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2023
Subjects:	social media advertising communication strategy Advertising and Promotion Management Communication Technology and New Media Organizational Communication
Online Access:	https://ink.library.smu.edu.sg/ami/201 https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ami-1208
record_format	dspace
spelling	sg-smu-ink.ami-12082023-10-27T05:27:43Z Social media: Enabling touchpoints beyond advertising TULI, Kapil R. BHARDWAJ, Sheetal An effective customer service platform and a strategic communication channel. 2023-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/201 https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University social media advertising communication strategy Advertising and Promotion Management Communication Technology and New Media Organizational Communication
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	social media advertising communication strategy Advertising and Promotion Management Communication Technology and New Media Organizational Communication
spellingShingle	social media advertising communication strategy Advertising and Promotion Management Communication Technology and New Media Organizational Communication TULI, Kapil R. BHARDWAJ, Sheetal Social media: Enabling touchpoints beyond advertising
description	An effective customer service platform and a strategic communication channel.
format	text
author	TULI, Kapil R. BHARDWAJ, Sheetal
author_facet	TULI, Kapil R. BHARDWAJ, Sheetal
author_sort	TULI, Kapil R.
title	Social media: Enabling touchpoints beyond advertising
title_short	Social media: Enabling touchpoints beyond advertising
title_full	Social media: Enabling touchpoints beyond advertising
title_fullStr	Social media: Enabling touchpoints beyond advertising
title_full_unstemmed	Social media: Enabling touchpoints beyond advertising
title_sort	social media: enabling touchpoints beyond advertising
publisher	Institutional Knowledge at Singapore Management University
publishDate	2023
url	https://ink.library.smu.edu.sg/ami/201 https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf
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Social media: Enabling touchpoints beyond advertising

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