Communicating corporate social responsibility: Media agenda building in Australia
Organisations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. Using the agenda-building model of Qiu and Cameron (2008), this paper examines public relations practitioners' and journalists' percepti...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5993 |
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| Institution: | Singapore Management University |
| Language: | English |