Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements

Social media influencers (SMIs) are increasingly employed by organizations to amplify their strategic communication efforts. Yet, little is known about the impact an SMI’s personal indiscretion has on their endorsing organizations. This article examines the factors that trigger these crises and thei...

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Bibliographic Details
Main Authors: SNG, Kylie, AU, Tsi Ying, PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6512
https://doi.org/10.1080/1553118X.2019.1618305
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Institution: Singapore Management University
Language: English