Corporate social responsibility in the media : effectiveness of agenda building in Singapore.

This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalis...

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Bibliographic Details
Main Author: Lee, Mui Hean.
Other Authors: Augustine Pang
Format: Theses and Dissertations
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/53660
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Institution: Nanyang Technological University
Language: English