Corporate social responsibility in the media : effectiveness of agenda building in Singapore.

This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalis...

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Main Author: Lee, Mui Hean.
Other Authors: Augustine Pang
Format: Theses and Dissertations
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/53660
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-53660
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spelling sg-ntu-dr.10356-536602019-12-10T13:52:21Z Corporate social responsibility in the media : effectiveness of agenda building in Singapore. Lee, Mui Hean. Augustine Pang Mak Ka Ying Angela Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalists. ​Master of Communication Studies 2013-06-06T08:24:06Z 2013-06-06T08:24:06Z 2012 2012 Thesis http://hdl.handle.net/10356/53660 en Nanyang Technological University 98 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Lee, Mui Hean.
Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
description This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalists.
author2 Augustine Pang
author_facet Augustine Pang
Lee, Mui Hean.
format Theses and Dissertations
author Lee, Mui Hean.
author_sort Lee, Mui Hean.
title Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
title_short Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
title_full Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
title_fullStr Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
title_full_unstemmed Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
title_sort corporate social responsibility in the media : effectiveness of agenda building in singapore.
publishDate 2013
url http://hdl.handle.net/10356/53660
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