Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalis...
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sg-ntu-dr.10356-536602019-12-10T13:52:21Z Corporate social responsibility in the media : effectiveness of agenda building in Singapore. Lee, Mui Hean. Augustine Pang Mak Ka Ying Angela Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalists. Master of Communication Studies 2013-06-06T08:24:06Z 2013-06-06T08:24:06Z 2012 2012 Thesis http://hdl.handle.net/10356/53660 en Nanyang Technological University 98 p. application/pdf |
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DRNTU::Social sciences::Communication |
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DRNTU::Social sciences::Communication Lee, Mui Hean. Corporate social responsibility in the media : effectiveness of agenda building in Singapore. |
description |
This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalists. |
author2 |
Augustine Pang |
author_facet |
Augustine Pang Lee, Mui Hean. |
format |
Theses and Dissertations |
author |
Lee, Mui Hean. |
author_sort |
Lee, Mui Hean. |
title |
Corporate social responsibility in the media : effectiveness of agenda building in Singapore. |
title_short |
Corporate social responsibility in the media : effectiveness of agenda building in Singapore. |
title_full |
Corporate social responsibility in the media : effectiveness of agenda building in Singapore. |
title_fullStr |
Corporate social responsibility in the media : effectiveness of agenda building in Singapore. |
title_full_unstemmed |
Corporate social responsibility in the media : effectiveness of agenda building in Singapore. |
title_sort |
corporate social responsibility in the media : effectiveness of agenda building in singapore. |
publishDate |
2013 |
url |
http://hdl.handle.net/10356/53660 |
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1681047223057514496 |