Corporate social responsibility in the media : effectiveness of agenda building in Singapore.

• Main Author: Lee, Mui Hean.
• Other Authors: Augustine Pang
• Format: Theses and Dissertations
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/53660
• Institution: Nanyang Technological University

This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalis...