Communicating corporate social responsibility in Singapore: Towards more effective media relations

Organizations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. This paper examines practitioners’ and journalists’ perception of CSR communication using the agenda-building model (Qiu Q, Cameron GT, Communicat...

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Bibliographic Details
Main Authors: PANG, A., MAK, Angela Ka Ying, LEE, Joanne M. H.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6045
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7044/viewcontent/Pang2015_Chapter_CommunicatingCorporateSocialRe.pdf
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Institution: Singapore Management University
Language: English