Communicating corporate social responsibility in Singapore: Towards more effective media relations
Organizations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. This paper examines practitioners’ and journalists’ perception of CSR communication using the agenda-building model (Qiu Q, Cameron GT, Communicat...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6045 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7044/viewcontent/Pang2015_Chapter_CommunicatingCorporateSocialRe.pdf |
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Institution: | Singapore Management University |
Language: | English |