THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability pr...
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| 格式: | text |
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Archīum Ateneo
2017
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| 在線閱讀: | https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/21 https://doi.org/10.5465/ambpp.2010.54493692 |
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| 機構: | Ateneo De Manila University |