THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.

THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.

Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability pr...

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Bibliographic Details
Main Authors: Castelló, Itziar, Galang, Roberto Martin N
Format: text
Published: Archīum Ateneo 2017
Subjects:
Corporate social responsibility
Business
Online Access:https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/21
https://doi.org/10.5465/ambpp.2010.54493692
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Institution: Ateneo De Manila University
Description
Summary:Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability projects and vary by firm characteristics.

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