THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.

THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.

Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability pr...

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Bibliographic Details
Main Authors: Castelló, Itziar, Galang, Roberto Martin N
Format: text
Published: Archīum Ateneo 2017
Subjects:
Corporate social responsibility
Business
Online Access:https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/21
https://doi.org/10.5465/ambpp.2010.54493692
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Institution: Ateneo De Manila University
id ph-ateneo-arc.leadership-and-strategy-faculty-pubs-1020
record_format eprints
spelling ph-ateneo-arc.leadership-and-strategy-faculty-pubs-10202022-11-18T03:32:52Z THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS. Castelló, Itziar Galang, Roberto Martin N Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability projects and vary by firm characteristics. 2017-01-01T08:00:00Z text https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/21 https://doi.org/10.5465/ambpp.2010.54493692 Leadership and Strategy Faculty Publications Archīum Ateneo Corporate social responsibility Business
institution Ateneo De Manila University
building Ateneo De Manila University Library
continent Asia
country Philippines
Philippines
content_provider Ateneo De Manila University Library
collection archium.Ateneo Institutional Repository
topic Corporate social responsibility
Business
spellingShingle Corporate social responsibility
Business
Castelló, Itziar
Galang, Roberto Martin N
THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
description Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability projects and vary by firm characteristics.
format text
author Castelló, Itziar
Galang, Roberto Martin N
author_facet Castelló, Itziar
Galang, Roberto Martin N
author_sort Castelló, Itziar
title THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
title_short THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
title_full THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
title_fullStr THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
title_full_unstemmed THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
title_sort rhetoric of corporate social responsibility: strategies of legitimization among asian firms.
publisher Archīum Ateneo
publishDate 2017
url https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/21
https://doi.org/10.5465/ambpp.2010.54493692
_version_ 1751550480456089600

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