THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.
Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability pr...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Archīum Ateneo
2017
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| Subjects: | |
| Online Access: | https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/21 https://doi.org/10.5465/ambpp.2010.54493692 |
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| Institution: | Ateneo De Manila University |