The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

• Main Authors: KyuJin SHIM, YANG, Sung-Un
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: corporate hypocrisy; corporate social responsibility; corporate citizenship; corporate reputation; corporate crisis; CSR history; CSR motives; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4930; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5929/viewcontent/P_ID_51370_EffectBadReputation_2016_afv.pdf
• Institution: Singapore Management University

Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputation, crisis, and CSR history affect the attribution of corporate hypocrisy and subsequently shape attitudes toward a company. The study found that perceptions of corporat...