Does ethical orientation matter? Determinants of public reaction to CSR communication

• Main Authors: SHIM, KyuJin, CHUNG, Myojung, KIM, Young
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Corporate hypocrisy; Ethical orientation; Media frame; Normative CSR; Strategic CSR; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5298; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6297/viewcontent/1_s20_S0363811116303721_main.pdf
• Institution: Singapore Management University

Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism) and CSR message frame (normative vs. strategic) influence corporate hypocrisy perception and negative communication intentions toward a given company. Findings demonstra...