The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputation, crisis, and CSR history affect the attribution of corporate hypocrisy and subsequently shape attitudes toward a company. The study found that perceptions of corporat...

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Main Authors:	KyuJin SHIM, YANG, Sung-Un
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	corporate hypocrisy corporate social responsibility corporate citizenship corporate reputation corporate crisis CSR history CSR motives Business and Corporate Communications Business Law, Public Responsibility, and Ethics
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/4930 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5929/viewcontent/P_ID_51370_EffectBadReputation_2016_afv.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-5929
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spelling	sg-smu-ink.lkcsb_research-59292019-09-06T03:23:45Z The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company KyuJin SHIM, YANG, Sung-Un Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputation, crisis, and CSR history affect the attribution of corporate hypocrisy and subsequently shape attitudes toward a company. The study found that perceptions of corporate hypocrisy mediated corporate reputation and attitudes toward a company during a crisis. The study suggested that CSR might be utilized best when a company has a good reputation with no crisis, whereas corporate hypocrisy is perceived most when a bad reputation and/or a company crisis lead the public to infer ulterior motives in CSR. Theoretical and practical implications for corporate communication and effective CSR communication strategies are discussed. 2016-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4930 info:doi/10.1016/j.pubrev.2015.11.009 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5929/viewcontent/P_ID_51370_EffectBadReputation_2016_afv.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University corporate hypocrisy corporate social responsibility corporate citizenship corporate reputation corporate crisis CSR history CSR motives Business and Corporate Communications Business Law, Public Responsibility, and Ethics
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	corporate hypocrisy corporate social responsibility corporate citizenship corporate reputation corporate crisis CSR history CSR motives Business and Corporate Communications Business Law, Public Responsibility, and Ethics
spellingShingle	corporate hypocrisy corporate social responsibility corporate citizenship corporate reputation corporate crisis CSR history CSR motives Business and Corporate Communications Business Law, Public Responsibility, and Ethics KyuJin SHIM, YANG, Sung-Un The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
description	Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputation, crisis, and CSR history affect the attribution of corporate hypocrisy and subsequently shape attitudes toward a company. The study found that perceptions of corporate hypocrisy mediated corporate reputation and attitudes toward a company during a crisis. The study suggested that CSR might be utilized best when a company has a good reputation with no crisis, whereas corporate hypocrisy is perceived most when a bad reputation and/or a company crisis lead the public to infer ulterior motives in CSR. Theoretical and practical implications for corporate communication and effective CSR communication strategies are discussed.
format	text
author	KyuJin SHIM, YANG, Sung-Un
author_facet	KyuJin SHIM, YANG, Sung-Un
author_sort	KyuJin SHIM,
title	The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
title_short	The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
title_full	The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
title_fullStr	The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
title_full_unstemmed	The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
title_sort	effect of bad reputation: the occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
publisher	Institutional Knowledge at Singapore Management University
publishDate	2016
url	https://ink.library.smu.edu.sg/lkcsb_research/4930 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5929/viewcontent/P_ID_51370_EffectBadReputation_2016_afv.pdf
_version_	1770572866005237760

The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

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