News/discussion values and interactivity in corporate social responsibility communication via social media

• Main Authors: Lew, Zijian, Stohl, Cynthia
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; Corporate social responsibility; Social media
• Online Access: https://hdl.handle.net/10356/179531
• Institution: Nanyang Technological University

Social media have great potential to facilitate corporate social responsibility (CSR) dialogue between companies and their stakeholders, but two fundamental issues remain: how to encourage greater participation/dialogue and how to avoid the development of echo chambers, whereby participants merely r...