Communicating corporate social responsibility in Singapore: Towards more effective media relations

• Main Authors: PANG, A., MAK, Angela Ka Ying, LEE, Joanne M. H.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Corporate Social Responsibility; Corporate Governance; Corporate Social Responsibility Activity; Corporate Social Responsibility Reporting; News Coverage; Asian Studies; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6045; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7044/viewcontent/Pang2015_Chapter_CommunicatingCorporateSocialRe.pdf
• Institution: Singapore Management University

Organizations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. This paper examines practitioners’ and journalists’ perception of CSR communication using the agenda-building model (Qiu Q, Cameron GT, Communicat...