Agenda building and information subsidies in environmental communication : a longitudinal study of Singapore's clean and green week campaign

• المؤلف الرئيسي: Pang, Christopher Yew Huat
• مؤلفون آخرون: Lee, Wai Peng
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1663
• المؤسسة: Nanyang Technological University

This study looked at how agenda building and information subsidies affected news coverage during a public communication campaign.