Agenda building and information subsidies in environmental communication : a longitudinal study of Singapore's clean and green week campaign

Agenda building and information subsidies in environmental communication : a longitudinal study of Singapore's clean and green week campaign

This study looked at how agenda building and information subsidies affected news coverage during a public communication campaign.

Saved in:
Bibliographic Details
Main Author: Pang, Christopher Yew Huat
Other Authors: Lee, Wai Peng
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1663
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:This study looked at how agenda building and information subsidies affected news coverage during a public communication campaign.

Similar Items