Agenda building and information subsidies in environmental communication : a longitudinal study of Singapore's clean and green week campaign

• Main Author: Pang, Christopher Yew Huat
• Other Authors: Lee, Wai Peng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1663
• Institution: Nanyang Technological University

This study looked at how agenda building and information subsidies affected news coverage during a public communication campaign.