Persuading a nation to be socially responsible : the impact of the SARS campaign in Singapore.

• 主要作者: Pong, Yin Leng.
• 其他作者: Karan, Kavita
• 格式: Theses and Dissertations
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Social sciences::Communication::Public opinion
• 在線閱讀: http://hdl.handle.net/10356/1675

Communication, whether mass-mediated or interpersonal, is the primary force that fuels health education (Kreps & Thornton, 1992). It is the process through which relevant health information in conveyed to the audience to direct them to adopt health-promoting or disease prevention behaviours. Thi...