Persuading a nation to be socially responsible : the impact of the SARS campaign in Singapore.

• Main Author: Pong, Yin Leng.
• Other Authors: Karan, Kavita
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Social sciences::Communication::Public opinion
• Online Access: http://hdl.handle.net/10356/1675
• Institution: Nanyang Technological University

Communication, whether mass-mediated or interpersonal, is the primary force that fuels health education (Kreps & Thornton, 1992). It is the process through which relevant health information in conveyed to the audience to direct them to adopt health-promoting or disease prevention behaviours. Thi...