Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

• Main Authors: Chan, Elwin Jui Ping., Charles, Shirley., Gwee, Xin Ying., Tan, Chiew Ling.
• 其他作者: Frith, Katherine Toland
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/1358
• 機構: Nanyang Technological University

This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.