Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.

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Bibliographic Details
Main Authors: Chan, Elwin Jui Ping., Charles, Shirley., Gwee, Xin Ying., Tan, Chiew Ling.
Other Authors: Frith, Katherine Toland
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1358
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1358
record_format dspace
spelling sg-ntu-dr.10356-13582019-12-10T12:41:55Z Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults. Chan, Elwin Jui Ping. Charles, Shirley. Gwee, Xin Ying. Tan, Chiew Ling. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem. Bachelor of Communication Studies 2008-09-10T07:16:26Z 2008-09-10T07:16:26Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/1358 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Chan, Elwin Jui Ping.
Charles, Shirley.
Gwee, Xin Ying.
Tan, Chiew Ling.
Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
description This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.
author2 Frith, Katherine Toland
author_facet Frith, Katherine Toland
Chan, Elwin Jui Ping.
Charles, Shirley.
Gwee, Xin Ying.
Tan, Chiew Ling.
format Final Year Project
author Chan, Elwin Jui Ping.
Charles, Shirley.
Gwee, Xin Ying.
Tan, Chiew Ling.
author_sort Chan, Elwin Jui Ping.
title Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
title_short Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
title_full Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
title_fullStr Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
title_full_unstemmed Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
title_sort battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
publishDate 2008
url http://hdl.handle.net/10356/1358
_version_ 1681044713288761344

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