Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.

Saved in:
Bibliographic Details
Main Authors: Chan, Elwin Jui Ping., Charles, Shirley., Gwee, Xin Ying., Tan, Chiew Ling.
Other Authors: Frith, Katherine Toland
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1358
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.

Similar Items