Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.

• Main Authors: Chan, Elwin Jui Ping., Charles, Shirley., Gwee, Xin Ying., Tan, Chiew Ling.
• Other Authors: Frith, Katherine Toland
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1358
• Institution: Nanyang Technological University

This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.