CDAU promotional campaign.

• Main Authors: Chew, Pamela Siew Kim., Hui, Clio Nai Sum., Lee, Hui Shan., Li, Muyun.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1163
• Institution: Nanyang Technological University

Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to voluntee...