CDAU promotional campaign.

CDAU promotional campaign.

Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to voluntee...

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Bibliographic Details
Main Authors: Chew, Pamela Siew Kim., Hui, Clio Nai Sum., Lee, Hui Shan., Li, Muyun.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1163
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1163
record_format dspace
spelling sg-ntu-dr.10356-11632019-12-10T12:02:38Z CDAU promotional campaign. Chew, Pamela Siew Kim. Hui, Clio Nai Sum. Lee, Hui Shan. Li, Muyun. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to volunteer with the unit are the main objectives of the team’s campaign, while attracting more suitable volunteers is a secondary objective. The core of the campaign is a series of roadshows held at various public hospitals over a three-week period and a CDAU open house event held at the Alexandra Fire Station. The approach is a fresh one as previous promotional efforts had not targeted medical personnel. Bachelor of Communication Studies 2008-09-10T07:15:02Z 2008-09-10T07:15:02Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1163 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Chew, Pamela Siew Kim.
Hui, Clio Nai Sum.
Lee, Hui Shan.
Li, Muyun.
CDAU promotional campaign.
description Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to volunteer with the unit are the main objectives of the team’s campaign, while attracting more suitable volunteers is a secondary objective. The core of the campaign is a series of roadshows held at various public hospitals over a three-week period and a CDAU open house event held at the Alexandra Fire Station. The approach is a fresh one as previous promotional efforts had not targeted medical personnel.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Chew, Pamela Siew Kim.
Hui, Clio Nai Sum.
Lee, Hui Shan.
Li, Muyun.
format Final Year Project
author Chew, Pamela Siew Kim.
Hui, Clio Nai Sum.
Lee, Hui Shan.
Li, Muyun.
author_sort Chew, Pamela Siew Kim.
title CDAU promotional campaign.
title_short CDAU promotional campaign.
title_full CDAU promotional campaign.
title_fullStr CDAU promotional campaign.
title_full_unstemmed CDAU promotional campaign.
title_sort cdau promotional campaign.
publishDate 2008
url http://hdl.handle.net/10356/1163
_version_ 1681035192971558912

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