Promotional "Love Your Body" breast cancer awareness campaign.

Promotional "Love Your Body" breast cancer awareness campaign.

In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.

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Bibliographic Details
Main Authors: Lee, Linda San San., Lee, Joyce Tian., Sim, Li Ting.
Other Authors: Gan, Su-lin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1017
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Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/1017

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