Promotional "Love Your Body" breast cancer awareness campaign.
In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.
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Main Authors: | Lee, Linda San San., Lee, Joyce Tian., Sim, Li Ting. |
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Other Authors: | Gan, Su-lin |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/1017 |
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Institution: | Nanyang Technological University |
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