Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.

• Main Author: Foo, Sheryl Yunwen.
• Other Authors: Xu, Xiaoge
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1102
• Institution: Nanyang Technological University

Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.