Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.

Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.

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Bibliographic Details
Main Author:	Foo, Sheryl Yunwen.
Other Authors:	Xu, Xiaoge
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:	http://hdl.handle.net/10356/1102
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1102
record_format	dspace
spelling	sg-ntu-dr.10356-11022019-12-10T14:21:31Z Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. Foo, Sheryl Yunwen. Xu, Xiaoge Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin. Bachelor of Communication Studies 2008-09-10T07:14:25Z 2008-09-10T07:14:25Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1102 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Foo, Sheryl Yunwen. Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
description	Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.
author2	Xu, Xiaoge
author_facet	Xu, Xiaoge Foo, Sheryl Yunwen.
format	Final Year Project
author	Foo, Sheryl Yunwen.
author_sort	Foo, Sheryl Yunwen.
title	Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
title_short	Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
title_full	Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
title_fullStr	Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
title_full_unstemmed	Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
title_sort	speak mandarin campaign in the 21st century : examining the awareness and attitudes of ntu undergraduates.
publishDate	2008
url	http://hdl.handle.net/10356/1102
_version_	1681043504112861184

Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.

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