Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.

Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.

Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.

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書目詳細資料
主要作者:	Foo, Sheryl Yunwen.
其他作者:	Xu, Xiaoge
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
在線閱讀:	http://hdl.handle.net/10356/1102
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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