Black carnival campaign.
(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions...
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Main Authors: | , , |
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Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/1093 |
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Institution: | Nanyang Technological University |