For the love of books! campaign

• Main Authors: Lestarini Saraswati Hapsoro, Sneha Gururaj, Wong, Chooi Sean, Zhou, Zhuangyu
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/59595
• Institution: Nanyang Technological University

This paper presents the communication campaign For the Love of Books!, an initiative that promotes leisure reading amongst young adults in Singapore organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeting young a...