Youth hawkerprise campaign

• Main Authors: Aw, Wendy Wen Ting, Cheng, Mark Chun Yeong, Chew, Eunice Yixian, Tan, Li Shan
• Other Authors: Mak Ka Ying Angela
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/101072; http://hdl.handle.net/10220/19464
• Institution: Nanyang Technological University

This paper presents the Youth Hawkerprise Campaign, the first-ever communication campaign in Singapore to encourage youths to join the hawker trade, organised by four final year students from the Wee Kim Wee School of Communication and Information. Targeted at youths aged 17-35, this campaign aims t...