Dollar scholar squad : a digital-centric educational communication campaign empowering undergraduates to manage their money

• Main Authors: Auo, Chelsea Xin Yuan, Choo, Candy Peixuan, Choo, Tiffany Ying Xuan, Ng, Ginnette Hui Xian
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76603
• Institution: Nanyang Technological University

"Dollar Scholar Squad" is a communication campaign that encourages graduating students, about to transition into working life, to adopt better money management behaviours in terms of budgeting. This campaign was developed to help and encourage undergraduates to prepare for their future fin...