Just our type: a blood donation campaign

• Main Authors: Tan, Lynn Yanlin, Heng, Sherilyn Shu-Xuan, Soh, Gek Shuen, Ng, Vanessa Grace
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/165351
• Institution: Nanyang Technological University

This paper presents Just Our Type, an integrated communication campaign aimed at increasing blood donation behaviour amongst NTU students aged 19 to 27. By raising awareness, improving attitudes, subjective norms and self-efficacy surrounding blood donation, we aim to encourage our target audience t...