Just our type: a blood donation campaign
This paper presents Just Our Type, an integrated communication campaign aimed at increasing blood donation behaviour amongst NTU students aged 19 to 27. By raising awareness, improving attitudes, subjective norms and self-efficacy surrounding blood donation, we aim to encourage our target audience t...
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Main Authors: | , , , |
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Format: | Final Year Project |
Language: | English |
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Nanyang Technological University
2023
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Online Access: | https://hdl.handle.net/10356/165351 |
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Institution: | Nanyang Technological University |
Language: | English |
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