Just our type: a blood donation campaign

• المؤلفون الرئيسيون: Tan, Lynn Yanlin, Heng, Sherilyn Shu-Xuan, Soh, Gek Shuen, Ng, Vanessa Grace
• مؤلفون آخرون: -
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/165351
• المؤسسة: Nanyang Technological University

This paper presents Just Our Type, an integrated communication campaign aimed at increasing blood donation behaviour amongst NTU students aged 19 to 27. By raising awareness, improving attitudes, subjective norms and self-efficacy surrounding blood donation, we aim to encourage our target audience t...