One click away : a campaign on seatbelt safety in Singapore

• Main Authors: Woo, Christoper, Chan, Joshua Wai Yuen, Lim, Kathy Xiu Yi, Phua, Jia Jia
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76622
• Institution: Nanyang Technological University

This report presents One Click Away, a seatbelt safety campaign aiming to encourage young Singaporeans to wear their seatbelts in the rear seats of Private Hire Vehicles. The campaign was developed by four final-year students from the Wee Kim Wee School of Communication and Information, at Nanyang T...