Unravelling the red ribbon : towards an effective aids education advertising campaign.

• Main Authors: Chew, Eddie Ee Koon., Lee, Jaime Kee Hock.
• 其他作者: Lee, Chun Wah
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/1270

The project is aimed at conceptualising an AIDS education advertising campaign for people with high-risk behaviours.