Unravelling the red ribbon : towards an effective aids education advertising campaign.

• Main Authors: Chew, Eddie Ee Koon., Lee, Jaime Kee Hock.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1270
• Institution: Nanyang Technological University

The project is aimed at conceptualising an AIDS education advertising campaign for people with high-risk behaviours.