The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.

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Bibliographic Details
Main Authors: Tan, Venga Wenkai., Teng, Renessa Shu Feng.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1143
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Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/1143

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