The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.

Saved in:
Bibliographic Details
Main Authors: Tan, Venga Wenkai., Teng, Renessa Shu Feng.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1143
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-1143
record_format dspace
spelling sg-ntu-dr.10356-11432019-12-10T13:42:01Z The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand. Tan, Venga Wenkai. Teng, Renessa Shu Feng. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore. Bachelor of Communication Studies 2008-09-10T07:14:51Z 2008-09-10T07:14:51Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1143 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Tan, Venga Wenkai.
Teng, Renessa Shu Feng.
The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
description The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Tan, Venga Wenkai.
Teng, Renessa Shu Feng.
format Final Year Project
author Tan, Venga Wenkai.
Teng, Renessa Shu Feng.
author_sort Tan, Venga Wenkai.
title The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
title_short The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
title_full The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
title_fullStr The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
title_full_unstemmed The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
title_sort uniquely singapore race : a promotional campaign for the "uniquely singapore" brand.
publishDate 2008
url http://hdl.handle.net/10356/1143
_version_ 1681035176145059840

Similar Items