Let’s talk care : a communications campaign to promote advance care planning (ACP) in Singapore

• Main Authors: Chew, Esther Pei Ting, Haikal Latiff, Lim, Say Hwee, Tan, Freda Li Thong
• 其他作者: Kang Hyunjin
• 格式: Final Year Project
• 語言: English
• 出版: 2019
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/76625

This paper presents ‘Let's Talk Care’, a health communication campaign that aims to raise awareness about Advance Care Planning (ACP) in Singapore among Singaporeans aged 50 to 64 who do not have any life-threatening illnesses. The campaign is conceptualised and executed by four final-year unde...