Let’s talk care : a communications campaign to promote advance care planning (ACP) in Singapore

• Main Authors: Chew, Esther Pei Ting, Haikal Latiff, Lim, Say Hwee, Tan, Freda Li Thong
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76625
• Institution: Nanyang Technological University

This paper presents ‘Let's Talk Care’, a health communication campaign that aims to raise awareness about Advance Care Planning (ACP) in Singapore among Singaporeans aged 50 to 64 who do not have any life-threatening illnesses. The campaign is conceptualised and executed by four final-year unde...