Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).

• Main Authors: Loo, Carol May San., Ong, JinLin.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1071
• Institution: Nanyang Technological University

Muscular dystrophy (MD) is a disease that is little known in Singapore. In 2000, the Muscular Dystrophy Association of Singapore (MDAS) was set up with the aim to provide care and support to MD patients and their family members. However, since its establishment, MDAS has not undertaken any major pub...