Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).

Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).

Muscular dystrophy (MD) is a disease that is little known in Singapore. In 2000, the Muscular Dystrophy Association of Singapore (MDAS) was set up with the aim to provide care and support to MD patients and their family members. However, since its establishment, MDAS has not undertaken any major pub...

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Bibliographic Details
Main Authors: Loo, Carol May San., Ong, JinLin.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1071
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1071
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spelling sg-ntu-dr.10356-10712019-12-10T11:53:21Z Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore). Loo, Carol May San. Ong, JinLin. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Muscular dystrophy (MD) is a disease that is little known in Singapore. In 2000, the Muscular Dystrophy Association of Singapore (MDAS) was set up with the aim to provide care and support to MD patients and their family members. However, since its establishment, MDAS has not undertaken any major publicity effort to promote its cause, and has faced problems with obtaining monetary support for its activities, as well as a shortage in manpower. Bachelor of Communication Studies 2008-09-10T07:14:10Z 2008-09-10T07:14:10Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1071 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Loo, Carol May San.
Ong, JinLin.
Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
description Muscular dystrophy (MD) is a disease that is little known in Singapore. In 2000, the Muscular Dystrophy Association of Singapore (MDAS) was set up with the aim to provide care and support to MD patients and their family members. However, since its establishment, MDAS has not undertaken any major publicity effort to promote its cause, and has faced problems with obtaining monetary support for its activities, as well as a shortage in manpower.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Loo, Carol May San.
Ong, JinLin.
format Final Year Project
author Loo, Carol May San.
Ong, JinLin.
author_sort Loo, Carol May San.
title Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
title_short Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
title_full Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
title_fullStr Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
title_full_unstemmed Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
title_sort little christmas dream with mdas promotional campaign for muscular dystrophy association (singapore).
publishDate 2008
url http://hdl.handle.net/10356/1071
_version_ 1681044485683806208

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