Pride in our tide

• Main Authors: Then, Chloe Jiaqi, Gomez, Gwendelyn June, Suen, Sharmane Lin Hui, Tay, Hwee Yong Michelle Jung
• Other Authors: Liew Kai Khiun
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76591
• Institution: Nanyang Technological University

Pride in Our Tide is a communication campaign aimed at improving menstrual knowledge as well as to foster positive attitudes towards menstruation among Singaporean men and women aged 18 to 25. This was done in three phases which were (1) Learn (2) Understand (3) Support , to foster a supportive comm...